1.  Keep the End in Mind, First!

2.  Develop a System for “Out-Managing” Your Competition

3.  Know Yourself, Your Company and Your Team, Intimately

4.  Be a Mentor, as Well as a Protégé

5.  Understand Your Competition, and “Out Differentiate” Them

6.  Be a Player – Join in the “Big-Guy” Games

7.  Data, Information, and Knowledge – Know the Difference, and Use These to Power Your Leadership

8.  Find and Win More Business – But First of All, “Be Picky”

9.  Problem Solve, Without Creating Losers, and Scapegoats

10.  Remember, You Get What You Pay For –Do You?